Maluhia Kinimaka The Hawaiian Culture

Since i was born, the surf industry has been through so many phases. from the 90’s “blue crush” era to a 2021 olympic debut, everything about he’e nalu has grown tenfold, providing space for more of everything surrounding a surfboard.

yet with this growth, i’ve often found hawaiian language and perspective to be sorely absent from representation in main-stream surf culture. i believe the descendants of those who created surfing deserve equal space, and a voice, to celebrate and guide the future of their beloved tradition.


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