Red Bull launches first self-service surfboard system in Rio de Janeiro

This February 14, Rio surfers in Brazil were able to discover an unusual activation, thought by Red Bull. Indeed, the brand has just unveiled the first service for sharing surfboards. A first in history, which is directly inspired by the many bicycles and other scooters already in self-service , worldwide.

Based on the concept of sharing, Red Bull therefore wishes (via this installation) to motivate passers-by to try this national board sport, regardless of their level. Enough to introduce beginners to the joys of surfing, who might not dare to go it alone.


This marketing stunt was developed by the Brazilian agency DPZ & T, for the energy drink brand and for Grin Scooters. The installation will be on 4 beaches in Rio de Janeiro, until March 8: Arpoador, Barra da Tijuca, Ipanema, and Leblon. But we see you coming ... How does it work? To rent the board, nothing could be simpler. The system is the same as for renting a car, bicycle or scooter. Users use an app (here, Grin) and scan the QR code on the lock. Then, all you have to do is grab the board and get started!


For each 20 minutes of use, the surfer pays about 1 dollar : a very affordable price. “The sharing and self-service economy is already a reality firmly rooted in our world today. We took advantage of this momentum to encourage the public to try this sport, which is perfect for the summer. ” explains Rafael Ziggy, the creative director at DPZ & T.

In short, here is another malignant activation, which diverts a popular service to make it a creative attraction, with an important message. Finally, in the same idea, we also talk to you about jumping sticks , in self-service, to move like a kangaroo. And we also recommend the idea of ​​Toulouse, which intends to provide self-service electric wheelchairs.

Dates and locations: 15 and 16/2: Praia do Arpoador - Posto 7 Av. Francisco Bhering - Ipanema, Rio de Janeiro - RJ, 22081 22 and 23/2: Praia da Barra - Rico Kiosk Av Lucio Costa, in front of Pierre Plancher Street 29/2 and 01/3: Ipanema Beach - Posto 9 Av Vieira Souto, in front of number 294 07/3 and 08/3: Leblon Beach - Balcony Kiosk Av Delfim Moreira, SN - In front of the street José Linhares Opening hours: from 6am to 8pm.
Check out more information at: https://www.redbull.com/br-pt/surf-asas-no-surf-perguntas-frequentes

No comments