The deal with WPS, the global professional surfers’ representative body, aims to ensure greater stability and alignment for the sport.
It comes as surfing makes its debut at the Olympic Games in Tokyo next year.
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| Sophie Goldschmidt chief executive of the World Surf League |
Sophie Goldschmidt, WSL chief executive, said: “The 10-year agreement is fantastic in terms of confirming our alignment with our surfers, as we look to continue to deliver the best surfing via our channels and events for our fans and partners, to further build on the significant growth over the past few years.
“We look forward to continuing to work closely with our surfers to deliver even more access and value to fans, media and partners moving forward.”
Christian Beserra, WPS chief operating officer, added: “The working relationship between the WPS and the WSL has strengthened significantly in recent years and we’re very pleased to announce the 10-year agreement between the surfers and the League today.
“It’s a great symbol of the long-term commitment, trust and confidence the surfers have in the WSL and the direction that ownership and management are taking the sport of surfing.”
“It will be great for the athletes to continue to have a world-class platform to perform on for many years to come.”
The WSL is also pushing to bring an AU$1.1 billion (US$747 million) surf stadium and resort to Australia, as reported by the Sydney Morning Herald. Discussions have already begun on an artificial wave pool within a tourist and residential hub on a proposed 510-hectre site at Coolum Beach.
“Australia is really important market for the World Surf League,” said Andrew Stark, the WSL’s general manager for Australia and Oceania.
“The Sunshine Coast has a very deep surfing culture and the DNA of Surf Ranch really fits this location. We’re not going to be opening a lot of these in the world.”
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