Chuck Patterson launches himself down Maui's iconic massive wave Jaws

When it comes to creating great advertising campaigns, photographers should take a page out of the sports apparel company Bogner's book: capture something never seen before in the most beautiful way possible. Bogner teamed up with elite downhill snow skier Chuck Patterson for an idea that simply seems impossible yet breathtaking.

With his zebra themed water suit, water poles, helmet, bindings, and two hybrid snow water skis, Chuck launches himself down Maui's iconic massive wave Jaws. The footage is so awesome I have already watched this half a dozen times.

Now that we know this is completely possible, the question remains "Is this a new sport or just a fun video of a daredevil tackling one of the world's biggest waves?"

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